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Bachelor in Business Development Manager

Bachelor in Business Development Manager

Course Includes:

  • Intakes:February and September
  • Duration:To be confirmed
  • Mode:On Campus
  • Language:English
  • RNCP:RNCP38602
  • Certification:Level 6 (EU)
  • College:SUP DE VINCI
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Programme Details

Bachelor in Business Development Manager

RNCP 38602 · Level 6 (EU) · Bac +3

Certified Level 6 (EU) | Registration valid until 09/02/2029

A nationally recognised Level 6 professional certification for specialists in commercial strategy, BtoB portfolio management, complex contract negotiation and sales performance — applicable to every sector and every company size.

The Business Development Manager drives commercial performance by designing action plans aligned with corporate objectives, leading their implementation in collaboration with marketing teams, and measuring outcomes across their area of responsibility.

Awards

Award 1

School Title — Bac +3

Awarded by the institution upon completion of Year 3 of the Bachelor programme

Award 2

RNCP38602 — Level 6 Professional Certification

“Business Development Manager” — issued by SUP DE VINCI, registered by France Compétences on 09/02/2024

Certification at a Glance

Certification TitleBusiness Development Manager (Responsable du développement des affaires)
RNCP CodeRNCP38602
Qualification LevelLevel 6 (EU) — Bachelor / Bac +3 (EQF Level 6)
StatusActive
Certifying BodySUP DE VINCI — CFA Léonard de Vinci (SIRET 40955435900037)
France CompétencesRegistered on 09 February 2024
Registration Valid Until09 February 2029 | Last award date: 09 February 2033
NSF Codes312n (Market studies) · 312p (Commercial exchanges) · 312t (Negotiation & Sales)
Formacodes34085 Commercial Strategy · 34561 Sales Force · 34582 Commercial Negotiation
Access PathwaysInitial training · Apprenticeship · Continuing education · Work-study · Prior learning (VAE)
Pathway flexibilityFull or partial certification possible — each block can be validated independently

Programme Overview

The Business Development Manager drives commercial performance by designing action plans aligned with corporate objectives, leading their implementation in collaboration with marketing teams, and measuring outcomes across their area of responsibility.

The role may cover:

  • A geographic territory or sales region
  • A client portfolio — including strategic and key accounts (grands comptes)
  • A commercial agency or branch

The holder operates in any company that commercialises products or services, regardless of sector or size — from micro-enterprises and SMEs to large corporations and multinationals.

12 Core Activity Areas

  • Strategic analysis of the area of responsibility
  • Translation of corporate commercial strategy into territory-level plans
  • Design of an omnichannel and digital commercial action plan
  • Contribution to customer journey design
  • Detection of commercial opportunities
  • Client portfolio management
  • Definition of approach strategies for key accounts
  • Construction of commercial argumentation
  • Securing of commercial agreements
  • Commercial data analysis and performance dashboards
  • Implementation of continuous quality improvement processes
  • Coordination of client relationship stakeholders

Graduate Outcomes

100%

6-month employment rate (2021)

87%

2-year sector placement (2021)

99%

6-month employment rate (2022)

195 graduates in 2022 · 228 in 2021 · 200 in 2020 — one of the highest-volume Level 6 certifications in commercial development in France

4 Competence Blocks

BC01 Designing the Commercial Action Plan for the Area of Responsibility

Build a structured, data-driven and RSE-aware commercial strategy for the assigned territory or portfolio.

  • Build a structured intelligence system to identify growth opportunities and market-loss risks
  • Conduct internal and external strategic analysis (SWOT / market attractiveness tools) to assess market potential and brand competitiveness
  • Translate corporate commercial strategy into territory-level objectives, integrating CSR/RSE dimensions and BtoB client targeting
  • Define the Commercial Action Plan (CAP / PAC) using commercial and marketing methods to drive performance
  • Design an accessible BtoB customer journey aligned with key selection criteria and RSE commitments

BC02 Developing a BtoB Client Portfolio

Build, grow and retain a profitable client base using omnichannel prospecting and CRM/AI tools.

  • Select commercial opportunities aligned with strategy via omnichannel prospecting (digital, cold calling, tenders/RFPs) in compliance with regulations
  • Generate value from existing contracts by personalising relationships using digital marketing and active commercial techniques
  • Design and implement client relationship procedures integrating digital security requirements to prevent disputes
  • Optimise commercial activity organisation by allocating the right time and budget to maximise resource efficiency
  • Enhance prospect and client follow-up using technology tools (CRM, AI, marketing automation, sales automation)

BC03 Negotiating Complex Contractual Agreements

Lead the full commercial cycle from discovery to win, delivering win-win agreements on complex deals.

  • Conduct multichannel research to identify negotiation risks and opportunities before each engagement
  • Develop a discovery and approach strategy to gather information and design a personalised, needs-driven offer
  • Deploy collaborative argumentation using negotiation techniques to reach mutually satisfactory agreements
  • Handle objections, adjust proposals and finalise agreements in a win-win commercial framework
  • Build compelling, accessible and differentiated commercial proposals mobilising internal resources
  • Oversee solution design and delivery to guarantee full contractual compliance

BC04 Steering Commercial Quality & Performance

Use data and team coordination to drive continuous improvement and competitive advantage.

  • Collect commercial data through performance indicators to generate actionable quantitative and qualitative insights
  • Exploit data by building dashboards to identify performance and quality levers
  • Correct anomalies and identify actions to increase client satisfaction
  • Formalise best practices and methods to secure decisive competitive advantages in the area of responsibility
  • Mobilise individual and collective skills of internal stakeholders in project mode via an inclusive approach
  • Animate a partner network through collaborative organisation to grow business activity

Assessment Methods

Block-level Assessments

  • BC01 — Scripted professional role-play + written report
  • BC02 — Scripted professional role-play + written report
  • BC03 — Professional situation simulation + written report + oral defence
  • BC04 — Practical case study + written report

Certification Pathway Options

  • Full certification — all 4 blocks + complementary evaluation
  • Partial certification — one or more individual blocks
  • VAE (Prior Learning) — block validation via professional dossier + oral defence
  • Mixed pathway — combination of training and VAE
  • Jury: minimum 3 members, including 2 external industry professionals

Career Opportunities

The Business Development Manager works across all sectors and company sizes — from micro-enterprises (TPE) and SMEs to large corporations.

Job Titles (ROME D1402 · D1407 · H1102 · M1704 · M1707)

  • Business Developer
  • Key Account Manager (KAM) / Global Account Manager
  • Area Sales Manager / Regional Account Manager
  • Technical Sales Manager (Responsable Technico-Commercial)
  • Client Relationship Manager
  • Sales Manager / Sales Operations Manager (SalesOps)
  • Business Affairs Manager / Commercial Engineer
  • Account Executive / Account Manager
  • Market Manager / Sector Manager
  • Technical-Commercial Sector Representative
  • Sales Development Representative (SDR)
  • Consultant — Commercial Strategy & Development

Graduates can continue to a Master’s degree or a Level 7 RNCP professional certification (e.g. Manager d’affaires) to further develop strategic and leadership competencies.

Admissions & Prerequisites

Applicants must meet one of the following:

  • Hold a Level 5 diploma, professional title or certification (Bac +2 / BTS / BUT / DUT or equivalent).
  • Hold a Level 4 diploma (Baccalauréat) with at least 2 years of professional experience in the targeted field.
  • Have validated a 2nd year of Licence / BUT / RNCP Bachelor.

A derogation may be granted by the selection jury on a case-by-case basis.

Regulatory & Legal Framework

While the job titles are not regulated per se, professionals must be fully conversant with the following frameworks:

  • Commercial law and public procurement regulations (droit commercial, commande publique)
  • General Data Protection Regulation (GDPR / RGPD) — digital security requirements in client relationship management
  • Business law (droit des affaires) — contractual obligations and commercial agreements
  • Corporate commercial policy — internal governance of pricing, margins and discount authority
  • Environmental law — Climate and Resilience Act of 22 August 2021 (RSE/CSR obligations in commercial strategy)

Academic Progression Pathway

Level 4 — Baccalauréat or equivalent

Level 5 — BTS / BUT / DUT / RNCP Level 5

Level 6 — RNCP38602: You are here

Level 7 — Master / RNCP Level 7

Ready to launch your career in business development?

SUP DE VINCI · www.supdevinci.fr · RNCP38602 · Level 6 · Active registration until 09/02/2029

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